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I'm Arun,
Product Designer
Designing digital experiences that bring positive change to people.

Supporting design teams for a fintech company's flagship digital consumer products across apps, web, and wearables, serving 60m customers.

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Leadership
Values and Principles

My 15 years of the journey from a graphic designer to Sr UX Manager have taught me many values and principles, and below are a few well knows secrets of success that I follow.

Start from users’ point of view

Everything else will fall in place organically when we keep users first.

Own it

Take responsibility and own design throughout the product life cycle.

Have a deep product knowledge

It's essential to have a deep understanding of product, market and business vision for effective problem solving

Timely Feedback

Giving and taking timely feedback helps to gain agreement and express confidence.

Align with common goals

Set up a transparent process to enable the individuals to align with common business goals and march towards them.

Measure and mature

Design is an iterative process that needs measurable metrics to mature. Seed it.

Design Leadership

I'm currently leading a team of 8 designers managing four project streams. Here are a few views of how I managed to build a UX team and continue to manage people and concurrent projects effectively. 

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4 pillars of my leadership style

People, Product, Process, and Execution

Read

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My process and rituals

Setting transparent execution process and status

Read

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Setting up UX team from scratch

Story of how I expanded a solo design team to a centralized UX team with a range of skill sets.

Read

DESIGN EXECUTION

As an individual contributor and design lead, I love getting my hands wet in design execution, and here are a few of my works

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Few of my work are password protected. Please ping me in chat or shoot an email arunprazath@gmail.com for the password.

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Flexible Loan for home remodel

Design experience to introduce a new flexible loan type for home remodel customers and help them understand and apply seamlessly.

Responsive Web, iOS and Android App

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The Delightful Dashboard

iOS & Android Mobile App

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The Design System

Branding

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Increase Account Registration conversion

A simple design change lead to 30% increase in conversion.

 

Responsive Web App

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Cross-Platform Framework

React Native Mobile App

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Banking at Glance

Android Wear App

Work
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